Live from #LinkedIn #InTalent - LinkedIn's Going Mobile


We have been hearing for awhile now that mobile is where it's at, and today?  LinkedIn announced they agree.  A big part of the product announcements are focused on their mobile users. Makes sense, since somewhere between 70-80% of job seekers report using mobile to find their next career move & 30% of LinkedIn views happen from a mobile device, according to Parker Barrile, senior director of product at LinkedIn.  

The "Work With US" feature that allows users to see jobs that are connected to the company when they're viewing an individual's profile will now be on the mobile experience as well, which is something that should make it easier for the mobile user to find jobs.  Talking with a LinkedIn strategist about this yesterday, this can also be keyed to work within a company, as well:  there's a significant percentage of workers that view their coworkers' profiles - why not show them career opportunities they can access as well and capitalize on internal mobility / employee referrals? 

Job ads are also getting a mobile facelift, so expect to see "Sponsored Jobs" on the mobile app the way you have for some time on the desktop experience.  Employers can pay to get priority job ads inserted into relevant users’ news feed.  The keyword here is relevant and so, LinkedIn surmises, jobs appearing in the feed will be both useful and welcome. 

The biggest announcement targeted for the benefit of the job seeker was probably the launch of the mobile apply product, however.   Applicants can now apply via mobile and the LinkedIn profile officially becomes the "resume" in this case, rather than merely a marketing tool. 

For recruiters, work gets a little more "mobile" as LinkedIn Recruiter is now accessible via mobile app.  Things you'll be able to do from the mobile version of Recruiter include responding to candidate messages sent through LinkedIn’s InMail, view the full member profiles created by LinkedIn’s 238 million members and collect feedback from hiring managers/those involved in the recruiting process.  Now, why you want to do that on a 4.5" screen might be a different story, but the option to be mobile is still exciting, nonetheless. 

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