Whether your career website welcomes online applications or disseminates information about your firm, it can be an important tool in the art of recruitment communications. In fact, in today's world, your company's presence on the Internet may be critical, enabling round-the-clock communication with potential candidates. From anywhere in the world, at any hour of the day or night, your career website “speaks” to everyone who drops by for a virtual visit.

An effective employment website:

Sells your company
Engages employees
Enables candidates to apply
Helps you hire the right person

Depending on the complexity of your organization, there may be a homepage and a few menu selections, or there may be separate online segments devoted to different divisions or geographic locations of your company. A corporate employment site can be hundreds of pages deep and contain virtually unlimited links to additional information in the form of text, graphics, animation and interactive programs.

Is your corporate employment site performing as well as it can?

Author: NAS Interactive