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Real Egg Crackdown - McDonald's pulls a Domino's

A friend of mine forwarded me this article from Yahoo on McDonald's. It's interesting because he said "check out this video from Micky D's. I guess we have to stop saying would you like fries with that and ask if they want an award for cracking eggs...."

Funny thing is that he is unemployed.... Even funnier the people in the video have been with McDonald's for a few years now and seem to be pretty happy.

Watch the video to form your own opinion but I though the production of it was pretty darn good and subliminally drove me to the site and careers page. The video is about how McDonald's went on the offensive leveraging social media to control the "conversation" regarding it's products and questions regarding the nature of that product.

Not only does this article get your attention, it makes you click and get curious. Once you get curious you start to notice the subtle entrances to their "story" which in turn directs you to the careers page.

There are a few key things I took from this video:

  1. McDonald's seems like a fun place to be
  2. McDonald's Canada is getting creative and went on the offensive as did Domino's pizza using social media to control the conversation on their product
  3. They have quickly acquired over 83K views to the posting which leads directly back to a custom landing page focusing on the customer asking questions

Curious to hear the conversion on applications coming from this campaign.

The video should post below but if it doesn't you can see the video by clicking the link below.

You can see the live questions and the landing page here: http://yourquestions.mcdonalds.ca/questions/63

Views: 287

Tags: Acquisition, Applicant, Onboarding, System, Talent, Tracking, iCIMS

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