Originally posted on the SmashFly Interns Blog
“The World’s Most Interesting Intern” - Greg Justice, an Intern at Cisco Systems in California. Besides the obvious creativity of the video, it was also done with little to no budget. From a candidates perspective the video makes is seem like Cisco is a pretty cool place to work. After watching this video, what new grad wouldn’t want to work for the company?
“Just HubSpot It - Episode 1: Batman Voice” – Brought to you by the creative people at HubSpot. I like this video because it informs viewers about the benefits of the company while being entertaining. From a candidate’s perspective, the video shows the personalities of the people at HubSpot, which gets candidates thinking about how and if they can fit in with the company culture. I’m sure that recruiters at HubSpot would like to attract candidates that appreciate the video.
“Re: Alyssa_Milano 4 | Old Spice” I had to include an Old Spice Twitter response video. Yes, the production (or the entire campaign) is much more costly than anything my company could do, but it’s not that difficult to emulate if you wanted to. The video is about engaging consumers and what better way than by speaking directly to them? From a recruitment marketing perspective, to attract the best candidates you want to speak directly to the type of person you are looking for. Why not emulate parts of the Old Spice YouTube / Twitter campaign to attract top talent?
I hope you found the videos interesting. Are there any videos that you are a fan of and would like to let me know about?