Of Old Spice, Cisco and HubSpot Video Content

Originally posted on the SmashFly Interns Blog

I’m working with other people on creating a unique and entertaining short video for our company that can be posted on our YouTube channel. Video is not only a great way to attract consumers to a company or brand. It’s also really good from a recruitment marketing perspective to reach out to potential candidates, particularly if the video gives the company personality and shows a side of the company that you wouldn’t normally see. This got me into researching what other companies are doing with video. Here are a few videos I liked and why:

“The World’s Most Interesting Intern” - Greg Justice, an Intern at Cisco Systems in California. Besides the obvious creativity of the video, it was also done with little to no budget. From a candidates perspective the video makes is seem like Cisco is a pretty cool place to work. After watching this video, what new grad wouldn’t want to work for the company?

“Just HubSpot It - Episode 1: Batman Voice” – Brought to you by the creative people at HubSpot. I like this video because it informs viewers about the benefits of the company while being entertaining. From a candidate’s perspective, the video shows the personalities of the people at HubSpot, which gets candidates thinking about how and if they can fit in with the company culture. I’m sure that recruiters at HubSpot would like to attract candidates that appreciate the video.

“Re: Alyssa_Milano 4 | Old Spice” I had to include an Old Spice Twitter response video. Yes, the production (or the entire campaign) is much more costly than anything my company could do, but it’s not that difficult to emulate if you wanted to. The video is about engaging consumers and what better way than by speaking directly to them? From a recruitment marketing perspective, to attract the best candidates you want to speak directly to the type of person you are looking for. Why not emulate parts of the Old Spice YouTube / Twitter campaign to attract top talent?

I hope you found the videos interesting. Are there any videos that you are a fan of and would like to let me know about?

About the Author: Sean is a Marketing Intern at SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.