We have had huge success recruiting top talent by focusing on our insurance benefit packages in our recruitment literature. With so many people without good benefits due to the economy, the fact that we offer comprehensive Medical insurance / Short term health insurance. We use to just add a tag line at the end of our literature that said benefits included, but now that we spell out the details, response has been higher.

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Tags: employment branding, insurance, marketing benefits to recruit, recruiting, recruitment literature, response, talent

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