Out with PPT's and PDF's and in with Video to Better Engage Your Audience

I was recently asked to speak to a group of Human Resources professionals about emerging trends in recruiting and Human Resources technology. The moderator of the group asked if I could send some preview collateral, a PowerPoint or PDF, that he could distribute to the group prior to the meeting. Having created, reviewed, deleted, ignored, and edited thousands of PowerPoint’s and PDF’s in my career, I decided that I was going to do something different. Knowing that most audiences have a very short attention span, I produced a short video instead.

People seemed to like the “new media” approach to business collateral. So, we’ll be posting more of these from time to time.

You can check out the short video here (it may take more than few seconds to load on slower connections).

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Tags: ATS, Applicant, Management, Recruiting, Software, Video

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