If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the eight pointers in this post will help you develop a plan for managing your engagement both initially and over time. Individuals looking to use Pinterest for professional purposes can benefit from these tips as well. Additional suggestions are welcome.

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Like many social media platforms, Pinterest can play a valuable role in an organization’s digital engagement strategy, and those that overlook its possible utility could be missing an important opportunity. Earlier this year, after we realized that other people were pinning our original content to their boards, we decided to put our own stake in the ground (or pin on the board, if you will). 

Marci Stewart, an intern who became an Assistant Community Manager at SMinOrgs, did a great job of spearheading our initial efforts and developing our Pinterest presence. We learned a lot during the first six months and thought we would share the benefit of our experience with other people who are just getting started. 

Click here to read the full post with our 8 pointers.

If you are a Pinterest maven and have additional tips to share, we’d love to hear from you.

- Courtney Shelton Hunt and Marci Stewart

To learn more about SMinOrgs’s Pinterest presence, check out the following:

• Pinterest for Professional Purposes? Not as Preposterous as it Sounds!
• We’re SMOPin! SMinOrgs Pinterest Updates I
• Social and Digital Technology Su-PIN-latives
• SMinOrgs is SMOPin! on Storify

This week our #SMOPIn posts highlight some of our favorite Pinners, who set great exampless of how to use Pinterest for professional purposes. We hope you'll check them out.