Establishing the correct boards for your organization is critical for a successful Pinterest presence. Did you know you can also use secret boards, as well as community and staging boards, to maximize your engagement and management efforts? This post offers tips for both general board management and specific ways boards can be used to manage content.
Our last Pinterest related post, Pinterest Optimization: The Value of a Pinventory, offered guidance for reducing unnecessary duplication, improving board focus and content, and better managing new pins. As part of our ongoing effort to create and share best practice tips based on our own experience, this post discusses board management and how to utilize
special boards to facilitate content management. Should you need any assistance regarding how to implement these recommendations, please email us at firstname.lastname@example.org.
Our next Pinterest post will offer additional recommendations based on what we’ve learned from our efforts to enhance ongoing management. If you’d like to stay abreast of our Pinterest updates, please follow our Pinterest Resources board. You can also subscribe to the SMinOrgs S.M.A.R.T. Blog to receive other great SMinOrgs content.
- Sean Pearson, Assistant Community Manager
General Board Management
Board/Pin Balance. Finding the right board/pin balance is tricky. Too many boards and too many pins are both overwhelming for folks. Develop a strategy that makes sense based on your organization and its goals and objectives, as well as the interests of your target audience(s). Remember that, especially initially, less is more. And since your total boards and total pins will increase over time, you should be prepared to tweak this balance as your Pinterest presence evolves.
Naming Boards. Board names should be broad, while capturing the essence of the content. Two key points to remember:
Note: Pin URLs aren't uniquely associated with your account and don't change, so you can move them between boards without worrying about breaking their links.
Board Order. Plan your board order so that your most important boards are in the top two rows, as these will be the first that users see when they visit your board page (with the board in the center being the most predominant). It’s probably a good ideas to record the layout you create (e.g., in your Pinventory), so you can refer back to it if the order should accidentally change.
Secret Boards. Secret boards only appear to the owner of the account, and items pinned to secret boards do not show up on any activity stream. For organizations, secret boards can be very useful for checking pins and establishing a pinning queue. We recommend creating boards like Pins to Check and Posting Queue, along with these tips:
Community Board(s). Community boards are a great way to establish a place for anyone in your community to engage with you. Take the opportunity to invite like minded people to pin to a community board. Community boards are not without risks, however: there is a strong possibility for duplicate content, for example, as well as pins that are off topic, poor quality, and/or of dubious origins. Here are some tips:
Staging Boards. You may have content that fits into multiple boards but is popular in its own right (e.g., infographics). A good way to manage that content is to create a staging board where all content of that type goes initially, which allows followers to see the pins before they get sorted. After a period of time (e.g., a week), you can move the pins to their final home (and update the Pinventory!).
Come Pin with Us
There are many ways for people to engage with us on Pinterest and contribute to the ongoing evolution and success of our presence there:
Also Check Out
To learn more about SMinOrgs’s Pinterest presence, check out the following: