According to AppData and Facebook’s advertising tool, 97% of Pinterest’s Facebook fans are women. Moreover, a 2012 infographic by Tamba shows that Pinterest users are predominantly women ages 18 and 34.
Pinterest is likely aware of their focused demographic and has embraced that niche market. Their website "About" section states:
Although men may enjoy participating in the activities described in Pinterest’s "About" section, to me their communication seems to be primarily directed at a female audience.
So, if you or your business want’s to target a more focused demographic for your social recruitment strategy, then focus your effort on Pinterest recruitment.
Although Pinterest is a young platform and still needs a few feature updates to improve social engagement, its user base is growing rapidly; a rapid growth that has earned them the title of third largest social media network behind Facebook and Twitter in the past few months. Furthermore, Forbes states that users on Pinterest spend 1 hour and 17 minutes browsing compared to 17 minutes spent on LinkedIn. If recruiters can develop a methodology to Pinterest recruitment then they will have another powerful social media tool in their arsenal to find quality candidates.
Unfortunately, ensuring that a target audience is reached with a Pinterest recruitment strategy is difficult to determine as there are no traditional communities or groups; a missing feature that scatters active and passive users among those that pin receipts and products.
So how can a recruiter utilize Pinterest for recruitment?
Click here to read more about how to utilize Pinterest for Recruitment.
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