Some things are better heard than read. For example, testimonials from your employees and interns. An interview with your CEO. Reflections from your executives and managers. These can all make a greater impact when presented as spoken words rather than words on a page.

Podcasting, the technology that brings audio files to the Internet, is a great way to hit your potential job applicants right between the ears. With the feasibility and accessibility of podcasts, not to mention their rapidfire gain in popularity, you can easily have the power of the spoken word empowering your website.

With podcasts, your Careers site acquires a first-person presence. That can forge an immediate, strong connection between your prospect and your company. What are the best messages for podcasting? Think word of mouth—talk formats, such as live interviews, voiced comments or speeches (whole or in part).

Originally devised for mobile, on-the-go access through iPods and MP3s, podcasts are easily accessed through desktop computers. A link on your Careers site and—click!—your reader is suddenly a listener. Consider making your Careers site a “podcast place.”

Author: NAS Interactive