She who texts the fastest WINS!! OK, not really, but to be on the forefront of recruiting, mobile is where it's at. Think about this... In the month of January alone, I have sent 6,272 SMS messages. These messages served a variety of purposes. They were to friends, family, charities for donations, etc. I accomplish my main personal communications all through text. I am not saying that everyone is using text as much or even half as much, but you cannot deny it continues to grow. My son who is only 11 also sent 2,134 texts in the month of January (thank goodness we have an unlimited plan!).
Text messaging is one of the quickest forms of communication. Imagine this, you are a candidate looking for a job and you are a Software Engineer. XYZ Company develops an application with a SMS software company that you can text into. So you text... 44444 and in the text you indicate “jobs” a text comes back and says select a skill “Technical” you indicate....if you want, we can take it a step further, what skill "Software Engineer", A text comes back and asks your location...89081...You can either as a company begin a prequal screening for interview scheduling. e.g. Do you have 5 years of experience..."Y" or "N"... should they answer "Y" let's get you scheduled OR would you like the hours, office and location with a map link to your nearest location? Wow! Such convenience and connection at the candidate’s fingertips!!
So now that you are thinking about the how, (yes, some of this takes work to set-up), I have now opened up to the possibilities of mobile to you and what we can look forward to for SMS.
Another hot topic is Mobile Applications. They are yet another portion of mobile and are different from SMS. Think about it this way…a candidate wants to apply...Do you have an app for that?
Another possible scenario of where you can use mobile is for retention or benefits. An automatic SMS message could be sent after 30 days. Maybe it's a simple thank you for working here, don't forget to sign-up for your benefits or we have an employee event. I can assure you I might not always read memos, but I sure do read my texts. I predict the quicker you grasp this concept, the further you will be able to widen your candidate net.
I know when I first thought about recruiting and mobile I shrugged my shoulders a bit, but then I started to think about the "how" and the possibilities are endless. Approximately 3% of mobile users have smart phones (mobile applications), 97% have SMS based phones. There will be a shift to more smart phones eventually, but heavily reliance will always be on SMS. I operate on a Droid phone and I still use SMS more than anything…
Mobile can be efficient and effective; it’s all in how you use it.