Despite employment rates still not getting a huge boost, the global economy is slowly beginning to grow. This may be a relief for job seekers, for whom 2014 may be their lucky year. With a bigger choice of applicants, companies are in need of more efficient recruiting processes. It’s no surprise that this process will focus on social media but interactivity will also be added, through video interviews, which will demand big data management from recruiters.
Whether you’re a job seeker or a company, you may want to know this years’ main recruiting trends. In 2014, social, video and efficient data management will be the keys to recruitment.
Linkedin, Facebook, Twitter, etc… Recruiting has gone social. 1 in 3 job seekers use social media as they primary source for job searching. Aware of that, recruiters have developed strong social recruiting strategies. According to a People Matters research, 91% of US recruiters seek their candidates through social media. Recently, Twitter has especially become a big announcement platform for recruiters, who have been forced to innovate in order to get applicants’ attention. The power of images has led recruiters to add pictures on Twitter feeds. “As Twitter becomes more and more visual (similar to the move made by Facebook), having images associated with your tweets will (or should) help you stand out amidst the clutter.” – says HR expert Shannon Smedstad.
Shannon also predicts that the future in recruiting will also be focused on talent communities, where companies will find an engaged and specialized group of people, which will certainly make it easier to find the candidate with the desired skills and abilities.
Video interviews are gaining more and more acceptance in lieu of traditional face-to-face interviews. Video is not only being used by companies to carry out interviews but also to advertise their own companies. Recruiting videos featuring employees and expressing the companies’ philosophy are becoming more and more popular tool for attracting new candidates.
With bigger data comes the need of faster and more efficient managing tools. Understanding that need, a flourishing amount of recruiting softwares (TheResumator,Jobvite,Osclass,etc.) have begun to offer solutions to those HR departments, who are equally seeking the perfect candidate with more time and money efficiency.