Recruitment Marketing - What Does It all Mean - Part 1

I was recently working with the adwords tool doing some keyword research and the word "recruitment marketing" came up with 90,000 local searches.  This means that people in the US search the words recruitment marketing 90,000 times a month.  WOW, I never knew that recruitment marketing was so popular.  So with such a interest in recruitment marketing got me to thinking exactly what these words mean and even what are people looking for when they search this.  

Sharkstrike has been in the recruitment marketing business since 2004 but I guess I never really looked at it this way.  To me I'm just trying to capture the right candidate for the right job.  However in order to do this you have to get the word out about your job, so I guess this transmission of my message to candidates would be considered recruitment marketing.  I guess the real question is what's the delivery method for this transmission and what is this message conveying to capture these people.  

 

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Comment by Kirby Cole on August 16, 2011 at 5:25pm
Jason - I like where you are heading with this.  I was doing some keyword research myself and found some pretty surprising results.  It amazes me what people are searching for out there!!!

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