I was recently working with the adwords tool doing some keyword research and the word "recruitment marketing" came up with 90,000 local searches. This means that people in the US search the words recruitment marketing 90,000 times a month. WOW, I never knew that recruitment marketing was so popular. So with such a interest in recruitment marketing got me to thinking exactly what these words mean and even what are people looking for when they search this.
Sharkstrike has been in the recruitment marketing business since 2004 but I guess I never really looked at it this way. To me I'm just trying to capture the right candidate for the right job. However in order to do this you have to get the word out about your job, so I guess this transmission of my message to candidates would be considered recruitment marketing. I guess the real question is what's the delivery method for this transmission and what is this message conveying to capture these people.