So how is your recruitment website performing. Bringing in all the high quality candidates and clients you want. Remember this is your shop window. In the recruitment world,apart from linkedIn it is the main way people experience you.
A lot of recruitment websites are old, outdated and hard to navigate. Of the ones we looked at less than 10% are smart phone or mobile friendly. Think about it, are great candidates going to be looking at a recruitment website in work ? Unlikely, though they will on their way home on their smartphone or Ipad. If they can't see your properly, off they go to the next website, it really is that harsh.
The latest research says that branding is important. Clean and simple is the order of the day. The great thing is that all the large corporations have done all the work for you.When you notice that Tesco, eBay, Microsoft, Booking.com
John Lewis are changing their designs take notice. Why? because they spend millions on testing what converts.
So why the big website push? Here are some facts from some of the top online market research companies like, e marketer, Marketing Sherpa, and Gartner.
You only need to take note of your own behavior to know it's true.So imagine a great candidate wants to move and he or she starts looking online. They have an option of a couple of recruitment companies they have found online. One website looks old and unloved. The copyright at the bottom might even say 2009.Then they find another website modern clean crisp. Which one do you think they might contact?
Here is some human psychology for you. We are impressed by image.
Last year a good friend of mine got married. She is 65 and a stylish lady. I was a witness. It was important that I played and looked the part. So goodbye Marks and Spencer hello Selfridges.
It is common sense really ? Let's go back to our candidate looking online. I suspect a new career or role is even more important than a wedding outfit. The connection they will make is.........
better website access to better clients who have..... better paid careers on offer.
So there you have it. Painful yet true.Take a hard look at your website if it is over 4 years old and you have not changed it in any way it will be out of date. Compared to the revenue it will generate for you spending on a website is peanuts.
It needs good navigation and colors that appeal to your market..not you. Look at what the big boys do and copy them.
With the online opportunity only set to get bigger you owe it to yourself.