It seems like everyone from your accountant to your teenage daughter has a blog these days. But should you?
Starting a blog may be the last thing you want to do. After all, you have cold calls to make, interviews to schedule, and deals to close. And for a blog to be of any value, you need to post content regularly. You're not a writer, you're a recruiter, right? Why should you take on all that extra work and stress?
Well, a blog can be an excellent marketing tool. While it doesn't replace traditional marketing tactics, such as cold calls and sending marketing documents via email, there are a few advantages to adding a blog to your marketing mix:
You don't have to be a Pulitzer Prize-caliber writer to start a blog. The most popular blogs are often more casual and conversational in nature. And because you already know about the niche you are writing about, you don't need to spend a lot of time researching topics for your blog. Just tell people what you already know.
Many recruiting firms already have blogs, but not all of them offer contract staffing, so there is a huge opportunity for you as a contract staffing recruiter to differentiate yourself and establish yourself as an expert in your niche.