Social Media Architecture/Framework!!!!!! Part 5
This will be the 5th and final in the series of posts about Social media architecture.
In part one we went over the why, we talked about branding and about seeing what is being said out there about you. In part 2 we discussed the different sites. In part 3 we discussed tools and more. In part 4 we selected sites and tools.
Now it’s time to put it all together
First get your profiles in the selected sites up, complete and running ( see previous post on “A Prelude to Social Media Architecture/Framework!”
Get your name in Zoominfo, Jigsaw and any other like site. (Helper sites)
Download and get up and running Tweetdeck and Yoono.(monitor tools)
Download and get up and running either Tweetadder or Socialoomph. Ensure your thank you for connecting reply also asks them to connect with you on Linkedin and includes your linkedin url.(Combined-inscreaser-responder Tool)
Get an account with Twitterfeed, Pingfm or Dlvrit.(deliverer tool)
Get your twitter account on the toplisted, topfollowed lists (this can be done by searching for both on a search engine and following the directions. (Helper sites)
Create blog and find RSS feeds of consistently updated information relevant to you and your brand.
Social Sites(a) – monitor sites(b) – responding and finding(c)- blog and RSS feeds & Deliver content(d)
So social sites set up and running –CHECK
Monitoring sites tools set up and running- CHECK
Blog up and running- CHECK
RSS Feeds selects- Check
Now for the last step- set up the RSS feeds you have selected and your blogs RSS feed and use your selected deliverer tool to deliver your constant and automatic messages to your social sites. I typically have all the RSS feeds go to my twitter and then send my twitter feed to all other social sites. Makes it easier, cleaner and organized.
There you have it; you sites set up and running(a), your monitoring them(b), your responding and looking for connections and followers(c), and your message going out(d).
That’s it, once it is set up and running the only real updating you need to do is your own blog the rest is automatic.
Now of course you might add or delete RSS feeds, add social sites, and update your blog but that is about it and falls under intermittent maintenance. Once the architecture/ framework is built and running the rest is easy.