Earlier this year I wrote a series of
SMinOrgs S.M.A.R.T. Blog posts targeted to social media rookies and others who want to engage more efficiently and effectively. These posts capture many of the "Welcome to the Digital Era" themes I highlight in the presentations I give. Scroll down to read more about:




Founder and Community Manager, SMinOrgs and GCDEL

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Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. The guiding principles address topics such as setting goals, assessing the operating environment, conducting a communications audit, developing a plan of action, acquiring knowledge and skills, incremental implementation, and managing time and information.


Extending the ideas in my previous piece on social media engagement (7 rules for working smart, not just hard), this post offers 5 principles to guide the efforts of both individuals and organizations. As with the previous piece, it is targeted to rookies who are just getting started with social media, as well as those who want to regroup and redirect their efforts. The guiding principles include proceeding with "mindful flexibility," listening first then talking, being strategically tactical, balancing idealism with pragmatism, and emphasizing quality over quantity.


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In our overcommitted, busy lives, lack of time is a common lament. The time challenge is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights certain immutable realities of the world in which we live and work and offers guidance for how to cope with them.


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The
Spotlight on LinkedIn email from last fall has links to more posts addressing topics like status updates (including Twitter) and the effective use of groups. Future posts will include Part III of the LI profile series and some guidance on using the poll feature.