Social media has changed the hiring process immensely, particularly for those seeking job interviews. Hiring managers who search an applicant's name will most likely discover at least one active social media profile.
Even if your resume paints you to be the perfect candidate for the position, your social media activity could prevent you from getting a job interview. While it may be fun to share your adventures with your family and friends on Facebook or Twitter, you may not want your potential employers to see the pictures from your exciting (and possibly debauchery-filled) weekend getaway.
Don't let social media keep you from getting a job interview
A 2013 CareerBuilder study showed that 43% of hiring managers who currently research candidates via social media have found information that deterred them from hiring a job candidate.
Here are some ways to tidy up your social media profiles, especially if you are looking for a job.
When you think your social media pages are squeaky clean, ask a good friend to take a look at your postings to see if there is anything you've missed. Also, since hiring managers are most likely to look at LinkedIn first, spend extra time beefing up your profile. Make sure your profile matches your resume--any discrepancies could come up in a job interview. Update it if necessary.
Use social media to boost your chances of getting a job interview, but remember: Social media is powerful. Highlight your experience, post links to current articles relevant to your industry, and follow any companies for which you are interested in working.
Amy Kirkegaard is a freelance writer who writes on a variety of topics, including social media and online reputation management. She previously worked in marketing and human resources for an oilfield equipment manufacturer.