If you’re a sales or marketing person you understand the importance of continuously expanding your reach online.
Where to start? LinkedIn vs Facebook, which social network should you focus on first? If you’re like the rest of us you’re probably feeling a tad overwhelmed. So let’s start with baby steps.
In my opinion for B2B businesses, or B2C businesses with corporate clients, LinkedIn is the only choice, especially if you find it difficult to post or update daily. And who in sales doesn’t?
On the other hand, if you want to share information and be heard, even multiple times a day, or if you are working with people who might not have a LinkedIn account, going with Facebook page may be a better option.
Either way you choose the objective is to make yourself findable by the right people.
LinkedIn … STRICTLY Business
No personal information, photo albums or “between friends” interaction – professional networking only
- You Can Create a Business /Company Page. People see your logo and a professional summary, as well as all staff (if they are on LinkedIn). And you can add a tab for products and services – another great promotional venue. Look into apps that add even more functionality and invite interaction from others. Polls is a great one to try.
- Get recommended. Customers or clients on LinkedIn can easily write testimonials and recommendations for you and your company’s services, don’t be shy about asking for those recommendations!
- 90% professional. No photo albums or what I’m eating for dinner type dialogue. When you strike up a conversation with a LinkedIn user, there’s a 90% probability they’re conversing for professional reasons only and you can easily see if they’re in your target audience.
- Get viewed as an authority. Your company’s brand is directly related to your experience and expertise. Not only should you be participating in relevant LinkedIn groups if you have employees and coworkers encourage them to keep up-dated profiles and join your discussion groups, or even better create new ones. This builds a strong note of ‘we’re involved and serious about we do” for your company’s online (and offline) brand.
LinkedIn and Twitter work beautifully together and truly illustrates the quantum power of 6 degrees of separation.
It’s easy to set up a Twitter Account and then connect it so Twitter works with LinkedIn to pick up the feeds and vice-versa from/to your LinkedIn updates.
For example I recently posted or rather “shared an update” on my LinkedIn account.
Immediately it was picked up and “RE-TWEETED” by Twitter followers to their over 450 followers, and so on and so on…
Watch the video on linking your Twitter and LinkedIn Accounts
FOLLOW US on LinkedIn: http://www.linkedin.com/company/ashtonassociatesrecruiting