A common misconception is that social media searches are only used to find negative information for screening out candidates. However, businesses using social media searches recognize these searches can be very beneficial in verifying positive affiliations, associations and activities. For example, a social media search can identify if the candidate is active in volunteering or a part of a Board or committee, etc. outside the workplace that is relevant to the work place. This can help you to verify or confirm activities they have mentioned and can help you determine how influential your candidate may be within the industry.

Some positive attributes to look for in a social media search include:

• Volunteerism- You can quickly verify whether your candidate takes an active role or is influential with any charities or non-profit organizations.
• Professional activities- Determine your candidate’s involvement in professional affiliations and the extent of his/her professional network.
• Industry influence- Identify the depth of your candidate’s leadership and influence in an industry through his/her published works, blogs, tweets, followers, etc.
• Accomplishments- Validate a candidate’s personal and professional accomplishments-- education, jobs, awards and honors.
• Communication skills- Confirm whether your candidate displays good communication skills in interacting with others.  
• Cultural fit- See if your candidate demonstrates traits and characteristics that will help him/her to be a good cultural fit with your organization.

Just like a professional and/or personal reference check, a social media search can help you understand the extent to which a candidate will bring positive attributes to your workplace too.