A common misconception is that social media searches are only used to find negative information for screening out candidates. However, businesses using social media searches recognize these searches can be very beneficial in verifying positive affiliations, associations and activities. For example, a social media search can identify if the candidate is active in volunteering or a part of a Board or committee, etc. outside the workplace that is relevant to the work place. This can help you to verify or confirm activities they have mentioned and can help you determine how influential your candidate may be within the industry.
Some positive attributes to look for in a social media search include:
Just like a professional and/or personal reference check, a social media search can help you understand the extent to which a candidate will bring positive attributes to your workplace too.