The George Boole session of day 2 consisted of 3 presentations, however there was only one downloadable, so we will cover it. That was Winter is coming/HERE – Time for Competitive Intelligence by Jess Roberts.
So this starts with what is competitive Intel. He defines that as – “Competitive Intelligence is primarily concerned with anything that will make an organization more competitive. “ TOOLS- Paysa for salary info, Owler, Glassdoor, Google Alerts. Of course there are a lot more. Now you use all of this Intel to give you an advantage when talking to candidates as you already know what is what. That is the gist. You can go so far as to create a Battle card for every competitor so you have all the info ready. See below as an example.
That’s all folks.
Next week the day 2 Purple Squirrel