More than 70% of current and prospective buyers see you as a necessary evil. Some, such as those in HR and procurement, use stronger language, calling recruiters “scum sucking pig dogs” or admitting they engage staffing firms only for “problematic use” (yes, these are real quotes from buyers).
How is it that an industry that impacts the most important asset of companies, their people, and one of the most important aspects of people’s lives, their jobs and careers, isn’t held in higher regard? Given this impact, why aren’t staffing and recruiting professionals viewed as the heroes they really, on par with other heroic professions like firefighters, astronauts, and police officers?
The why doesn’t matter.
While the problem always defines the solution, pondering the issue, in this case, only keeps the industry stuck where it is. Gaining or increasing respect requires action, not further analysis or pontification.
The problem is clear—the true value of staffing isn’t being fully understood, appreciated, and acknowledged by the entire public.
For those reading this who have been awarded industry honors, such as the Best of Staffing, you may think this doesn’t apply to you. While it’s possible that’s true in regards to your raving fans who give you high marks, what about those who aren’t buying at all or as often as they could? Why are so many of the Best of Staffing winners facing similar struggles as everyone else when it comes to opening doors, hearts, and minds? If the best of the best are that good at what they do, why is it that more than 95% of companies buy staffing at some point in time over a decade yet only 25% do so each year?
If you want something different, you must do something different. Even if you want what you’ve got you still must change and adapt in relation to how the market is evolving. One surefire way to go from great to good or good to fair is to keep doing things the way they’ve always been done.
To do something different and be seen by more people as the ally you are, here are four steps:
Whether the staffing and recruiting industry remains a necessary evil or becomes more of a trusted ally is up to those of us in the industry. I hope you’ll join me in making this happen, whether that’s as a client, or on your own as a colleague on the same mission. Together, we can contribute to a dramatic shift in perception that is long overdue.