Supplement Recruitment Marketing with Social Media
The way of Recruitment has changed dramatically over recent years. In the world of recruitment people start using social media in talent acquisition.
When people think of social media as a recruitment tool, they immediately think of LinkedIn or facebook. Actually both are the social media tools and are primarily targeted at the jobs space; however, social media provides many more channels to recruiters than the two listed above.
Staffing agencies, companies and job boards alike have begun putting budget behind platforms like Facebook, Twitter and even Instagram. And why shouldn’t they? Facebook alone provides a strong user-base of more than 1.5 billion, and there are millions of other users to be targeted on other networks.
social media is a powerful recruitment tool, But a sound recruitment marketing strategy shouldn’t rely on social media alone as their primary candidate source. Rather, social media is best used as a supplementary recruitment marketing channel. With that said, here are a few key points to consider before putting budget behind social:
- People using mobile phones also: Best way to access social media accounts is through a mobile device such as a smartphone or tablet. Therefore, more times than not, social media users are mobile users. And, as we discussed in a recent post, understanding mobile job search behavior is critical to recruiters’ success in 2017. That’s because mobile users have short attention spans and operate within physically small windows which make it difficult for them to navigate through the recruitment funnel. So, while social media might present a huge pool of potential candidates to target, you’ll probably be reaching a majority of them on their mobile phones. This means you’ll have to put in the extra work to make sure you’re job advertisements are mobile optimized if you don’t want them to have a negative effect on your recruitment marketing KPIs.
- We are in high competition: Nowhere, in all of the “top 10 reasons people use social media,” articles will you find “to look for work.” (Or any variation for that matter.) That’s because people go to social media for entertaining content–like Grumpy Cat–or to share their experiences, or to simply rant about the latest political headline to spark controversy. Due to this high level of competition on social, those posting social job advertisements should expect to pay higher costs-per-click and costs-per-applicant. And, that’s assuming your content is engaging enough to gain attention in the first place.
- Advertising Isn’t Always Free: If your goal is to use social media as a way to advertise jobs online for free, your advertisements will be limited to little more than a recruiter posting on their personal accounts that you’re hiring. Companies can also use their free corporate pages to do the same. However, posting in such a way is limited to an already established network and won’t allow you to reach the billions of other social users whom you’ve yet to come across. In order to reach them, you’ll have to pay, and the problem with this is simple: The budget you put behind social job advertisements simply may not be worth it. With a distracted, primarily mobile user-base, it’s hard to see the ROI for your efforts. It would be much more efficient to take the money you would be spending on social, and put it behind performance-based CPC campaigns on job aggregators or job slots on job boards. This will allow you to get the most out of your budget because your spend will always be going toward traffic that has one intention, and one intention only–to find work!
Social media presents a unique tool to recruiters. It provides them with a massive pool of potential candidates and allows recruiters to interact with them in a more personal setting. However, when it comes to your recruitment marketing budget, social media shouldn’t consume the majority of your resources. With changing trends in recruitment world there are some top companies like SourcePRO which provide technical skill for recruiters through they can Leverage the power of Social Media. SourcePRO gives in-depth understanding and exploration of new age talent sourcing techniques.