When a tech company is acquired, the acquiring company gets a new revenue source, and the acquired company receives more capital. But the customer's future is left uncertain.

As a customer, what is in store when your vendor is bought?

It could be good...

Your ATS vendor has new leadership that is dedicated to carrying out a vision that aligns well with your company.

Infused with a fresh perspective and additional capital, your ATS vendor beefs up support and development.

You enjoy better technology and better customer service.

It could be bad...

The acquiring company switches gears, focusing on developing new products. They drain revenue from acquired customers while cutting back on development and support.

You & your product are left out in the cold.

Don't Get Trapped

You don't have to be a pawn in the acquisition game. Whether blue skies lie ahead, or a tumultuous storm is brewing, you can take steps to ensure your business receives the attention, technology, and services that address your best interests.

Download The Acquisition Survival Guide to learn 5 steps you can take when your ATS vendor is acquired.

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this post originally appeared at www.sendouts.com
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