One of the most powerful features of LinkedIn is the ability to share online resources via status updates, in groups, and/or with individual contacts. Doing so allows professionals to open a dialogue about the topic being shared and learn from others in their fields. The LinkedIn bookmarklet is a great tool to facilitate this sharing; however, many people are either unaware of its existence or don't know how to install and use it. This Tech Tip offers simple guidance to help people effectively leverage this valuable tool. (This post was written by Sean Pearson)
Have you just finished reading a great article and thought "Hey, this would be great to share on LinkedIn (LI)" (via a status update, with one or more groups, and/or with one or more contacts)? Did you look for the LI Share button only to discover it was nowhere on the page? There's an easy way to avoid having to copy the URL, open your LI account, and try to individually share it with your network, groups you belong to, and/or specific individuals. You can use the LinkedIn bookmarklet!
The LinkedIn bookmarklet is a useful tool that allows you to share articles (as well as blog posts and webpages) directly on your profile, to your groups, and/or with people you know. Since not every webpage has a LI social sharing button (and even when they do) the bookmarklet can come in very handy. This Tech Tip will walk you through the installation and usage of the LinkedIn bookmarklet.
Just four simple steps:
Now the LinkedIn bookmarklet is available on your toolbar wherever you are on the Internet.
Ever wonder what all that gobbledlygook at the end of a URL is? Well, virtually all websites add tracking codes to the end of the URLs for specific pages so they can evaluate traffic flows and other activity. Here are some examples:
Tracking codes can appear after the backslash (/?goback), the html extension (.html?goback), or after the domain (.com?goback). These tracking codes may cause errors when individuals click the links, as some websites do not recognize them. Therefore, it is generally a good practice to delete them from the URL in your browser's address bar and hit Enter to reload the page before you share.
Some websites, and practically all blogging platforms, use ?page_id=121 or something similar are part of their navigation. If you delete the page id the desired webpage will not load. If that happens, simply back-up to the original page and delete less of the code to produce a functional page with the cleanest url.
After you've cleaned up the URL for an article, blog post or webpage you want to share, click on the LinkedIn bookmarklet and a popup like the one below will appear. This popup can be divided into four sections. We'll discuss each in turn to keep things simple.
Part 1: Article/page information
This information is pulled from the shared article or page. It's always a good idea to review each of the elements before sharing. If needed, you can change the picture, title, or description by clicking Edit listed after the description.
Section 2: Profile/status update sharing
If you're sharing the article on your profile, click the Post to updates checkbox. You can add a comment, or just post it with the title and description from above. It's generally better to add a comment, both because it helps put the share in context and because it increases the likelihood people will click on the link when the update is shared via an email digest service like Social Oomph, which won't expand the link to include the article information (all they'll see is a short lnkd.in url).
If you have a Twitter account and have connected it to your LI profile, you can also tweet the article by clicking the appropriate box. Leave the visible to portion on anyone unless you want to change it to connections only.
Section 3: Group sharing
Share your article to your favorite group, like The Denovati.
Section 4: Sharing with individuals
You can send the article as a LI or email message to individuals.
Enter any desired message into the Message field. Unless the people you are sending the article to know each other, it's probably a good idea to uncheck the Allow recipients to see each other's names and email addresses box.
Once you've selected your options, click Share. As you can see from the example below, you can share an article, blog post or webpage via any option combination. If you choose all three options plus Twitter and email, you can utilize five methods of engagement with one tool.
We hope you've enjoyed learning more about the LinkedIn bookmarklet. Should you wish to see Tech Tips related to a specific topic, or wish to share one yourself, please let us know in the comments below.