With the polls for this year’s Presidential Election open and closing today, we should know tomorrow who our next President will be for the next four years. As a nation we’ve had four years to evaluate the current president and now have a big decision to make. Do we believe in the status quo and what the incumbent will be able to do off his experience or do we believe that the upstart will be able to accomplish more with his new perspective? This is a decision every voter will make today (and I do encourage you to vote) and it is a similar decision recruiting organizations face all the time. Although recruiting organizations don’t have the luxury of evaluating for 4 years.
Should we keep our current processes (and technology) or should we go with a new solution?
When organizations face the question above it comes in many different variations. It can be an apples to apples comparison between two similar vendors where you go over price and functionality differences (i.e. global job distribution). It can be a deep look into your processes to determine what you can improve in your current process and if your current technology supports this. It can be a conscious decision to begin adding new recruiting initiatives (i.e. social, CRM or mobile recruiting) to your recruitment strategy and deciding what technology you need to make it successful.
No matter what the real question is, it usually comes down to improving your process and looking to get more out of your current recruitment marketing strategy and technology.
The recruiting environment is becoming more and more competitive by the day and the amount of options and strategies available to recruiting organizations is staggering. Gone are the days of post and pray models and organizations are beginning to think (or already have) more strategically about the initiatives they are using to find qualified talent.
Over the past few years (and I’m sure going forward), the way candidates interact and engage with recruiting organizations is consistently changing. From how they finds your jobs (job boards, social networks, Google / SEO) to how they build relationships with and get information about working at organizations (Social, Career Site, Talent Network, Glassdoor, etc.) to how they want to apply and view your jobs (PC, Tablets, Mobile). The ways and platforms utilized by job seekers are continually evolving and it’s important to stay on top of all the ways you interact with these candidates. This not only includes the sources you use for candidates to find your job opportunities or the web sourcing techniques you use to find quality candidates but also the way you brand and sell your organization so that a candidate makes the decision to work for your company.
It’s integral for your organization to understand this changing nature of interaction with candidates and to make sure your strategy and resources provide you with the flexibility and foresight to take advantage and stay relevant with how you find talent.
Doing what has always been done is not a strategy and probably not one that leads to success. There is a need to stay forward thinking and remain in touch with what’s on the leading edge of the space.
But what can you do to make sure that you are remaining in tune with the new and innovative. Here are a few recommendations:
We need to consistently look to improve what we do from a recruiting standpoint. And it is through this goal that we always come back to the question “what are we doing today and how can we do it better?”.
4 years is a lifetime in recruiting and that’s why it’s important to consistently evaluate your process and everything that helps drive it on a shorter timeline. This includes not only your overarching strategy but the technology and initiatives that help facilitate and elevate it. Whether it’s quarterly or yearly, it’s crucial to have an evaluation process that really determines if you are focusing on the right things and have the right resources and tools to be successful.
If the answer is no, let’s hope you’ve already done the groundwork to understand what you can do to improve your process and what strategies and technology you can implement to ensure you meet your overall goals.