The Best Kept Secret in Boolean Search

So this is the 9th presentation of the conference. Titled “The Best Kept Secret in Boolean Search” by Mark Tortorici.

First Thing Mark made clear that despite what some say, Boolean is far from dead and probably not going any place soon.  Below are the secrets to sourcing and making a good string.

 

  • Natural language
  • Verbs that describe what an individual does
  • Titles and variations
  • Technologies and companies
  • Synonyms

Mark then breaks down each area listed above with examples and these examples are the basis for the presentation. So under Natural language, below is an example

My interests are in graphic design and development

Under Verbs below is an example

site:linkedin.com/in architecture "i (drove OR led OR lead OR oversaw OR architected OR managed)" ("cloud service" OR saas OR "software as a service" OR ec2 OR rackspace OR aws)

Under Titles below is an example

site:uk.linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk "at kpmg"

Under Technologies below is an example

(serdes OR serializer OR "phy" OR pcie OR "pci-e" OR "pci-express" OR sata OR "usb 3" OR usb3 OR 16GFC) (architecture OR architect) (equalizer OR pll OR "signal processing" OR modulation OR algorithm)

Finally under Synonyms below is an example

(ipsec OR encryption OR decryption OR "public key" OR keystore OR pki OR pgp OR "penetration testing" OR firewall)

His summary

  1. Natural Boolean searches can be used anywhere!  Resumes, social networks, blogs, profiles, links, bios and many others
  2. Think of how the candidate will speak about their experience or describe their accomplishments - then search
  3. Learn your company, services and technology – thoroughly
  4. Don't search for one thing!  Use synonyms and variations!

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