When starting a desk from scratch, there are a million things that you could be doing. That list could take you two days or 5 years, it depends on your focus. For the 360 Challenge, I am limited on time, so I will work with what I have: The Curta infrastructure and our market brand.
Curta is branded as a “training company,” specializing in training, coaching, and placing recruitment professionals. I will use Curta methodology as a guide to focus my efforts and enable me to answer new clients’ questions succinctly. To do this, I will use the marketing focusing questions from the our course material.
1) What industry do you serve?
I will be targeting Technology companies that are specializing in SAAS (Software as a Service).
2) What specialized service do you provide?
I will be placing candidates on both a direct or contract basis.
3) What is the best service you offer?
4) What candidates will you be representing?
I will only be representing proven sales professionals. If clients need my services to fill any other positions, I will reach out to my network to find the right recruitment partner for them.
5) Who is your Tough-To-Serve customer?
I personally have a tough time working with Human Resource Generalists. If a customer presents me with an HR Generalist as my only point of contact, I will assess the situation and discuss my game plan with my 360 Desk group.
6) Where will you provide your service that is unexpected?
There is a trendy coffee shop in Dundas, Ontario that attracts IT Entrepreneurs. I am going to spend a couple of hours a week working from there.
7) What is your geographic location?
As I am local to a strong ‘technology triangle’ here in Ontario, I am going to concentrate in the area boarded by West of Toronto, Hamilton and Kitchener-Waterloo.
8) How does your price distinguish you?
I have some very strong opinions how we as an industry price ourselves. Rather than to go into too much detail here, I will simply distinguishing myself by charging a FLAT RATE with a guarantee on fit.
By answering these questions I will be able to focus my efforts on identifying the right candidates and clients. I will also have valuable market knowledge that will help my client and I reach our business goals and set my service apart from other staffing and recruiting firms competing for the same business.
These focus questions are just one of the training processes from our Marketing Candidates course that I will apply to this challenge.
REVENUE TARGET UPDATE ~ We’ve asked you, my peers and readers from the Recruiting Industry, what my revenue target should be for the 360 Desk Challenge. We are still collecting votes, but here is what we have so far.
Recruiter’s Coach at Curta