The Next Big Thing in Recruiting is... Voice Search Optimization

I read recently that Google released a new version of its search app for iPhone and iPad this week. (Yawn.) I scanned the article and read that part of the update included a "siri-killer." (Really?) I downloaded the update and experimented and I must say, LOVE it! (big smile) Check out my video for more info on my reaction and why I think it matters for recruiting.


NOTE: In this episode of The Jim Stroud Show, I researched some companies to see which were best positioned to take advantage of the mobile search trends as they relate to recruiting and employment branding. The queries I used were among the most popular searches performed on Google. How do I know that? I used Google Suggest which predicts what you are looking for based on popular searches related to what you are typing.


In case you are feeling especially geeky, here are some other searches I performed but did not share on the video due to time constraints.


Is there a job market for lawyers?

  • No job listings. No law firm optimized to get the traffic that this popular search generates.


Is there a job for a 15 year old?

  • No job listings. No internships being advertised.


Are there any jobs in philosophy?

  • Two links pointed to job listings


I want to work from home. What can I do?

  • No job listings


I want a job where I can make a difference

  • No job listings


I noticed that when I asked what is it like to work for... (insert company here), the top result tended to be Glassdoor or a site similar to that. Interesting... And just to give a shout-out to my employer - Bernard Hodes Group, whenever I did a search on "What is it like to work for Bernard Hodes Group?" or "What is it like to work at Bernard Hodes Group?" our career site was the #1 result. Just sayin'...


Is your company voice search optimizing its career site? Curious.


-Jim


P.S. Need sourcing and/or social recruiting training? Click here.
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Interesting Articles

# Mobile Matters: 15 Mobile Search Stats That Ring True http://buff.ly/pVedQ1
# What Does Voice Search Mean for the Future of Search? http://buff.ly/SFOabV
 
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Views: 1067

Tags: SEO, VSO, mobile, optimization, recruiting, search, voice

Comment by Martin O'Shea on November 5, 2012 at 2:36am

Where can I try out the Google App? Only asking as i cant watch the YouTube video open office and forgot my headphones! 

Comment by Bonnie Brooks on November 5, 2012 at 9:26am

Love this!

Comment by Jim Stroud on November 5, 2012 at 10:23pm

@Martin - Download the Google App to your iphone or android app. 

@Bonnie - Thank you! Glad you like. 

Comment by Martin O'Shea on November 5, 2012 at 10:56pm

Oh! didn't realise it was just the Google App. Thought it was something completely different to Google search app. 
Thanks had a play with it, and love it! never use siri too; Normally just got it turned off if im honest. 
Thanks Jim! 

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