What is a niche Facebook Career Page, and how can it help your Facebook Recruiting Strategy? Well, to start, it is a Career Page devoted to a specific job field within your company, such as sales positions or engineering opportunities. By creating multiple company career pages devoted to a specific niches, you will be able to build specialized talent communities and garner more interest about specific opportunities.
Take a look at how niche Facebook career pages can help both the employer and the job seeker:
- Niche Facebook career pages allow you to build talent communities of people who share the same interest and post niche-oriented things on the timeline to drive more valuable traffic to the page. A like on a niche Facebook career page is worth more than a like on a regular Facebook career page, because a person who likes a niche career page isn't merely conveying that he is interested in working for your company, but also what he or she wants to do.
- At the other end of the spectrum, job candidates will respect your company for going that extra mile to create separate talent communities devoted to specific professions. They will not feel like another statistic in a multitude of likes, but an important member of a flourishing group. People interested in working for your company will appreciate the niche-related posts on the specific career page with which they are affiliated; they will be more enthusiastic about liking your posts or commenting with valuable insights.
Check out more about the Power of Niche Facebook Career Pages.