The results of a recent LinkedIn (LI) poll (n=482) offer strong evidence of people’s preferences for quality over quantity when it comes to Twitter. For 58% of the respondents, the “sweet spot” is 0-5 tweets a day, and a cumulative 79% said that ten per day should be the max. The quantitative results are enriched by dozens of comments that offer best practice insights via three universal themes.
Back in June I created a LI poll to see what people think is the optimum number of tweets fr... (versus an individual). My original goal was to gather input to help us refine the approach to our own Twitter feed (@SMinOrgs) (see this post for an explanation), but it quickly became evident that the poll results could also be valuable to other organizations that use Twitter, not just as a newsfeed but in other ways as well.
By the time the poll closed in late July, we had almost 500 votes and dozens of comments on the poll itself, and dozens more comments on the various LI groups and other digital communities where we shared the question/poll. The results were enlightening and even a bit surprising.
My latest post shares the poll results and the themes that emerged from people’s comments. Although the poll is closed, I invite people to continue to share their insights by commenting here, on the blog post, or on the poll itself. And, of course, I hope you’ll share the results via Twitter. : )
- Courtney Shelton Hunt