A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.
In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may also want to benchmark your performance in the Bing and Yahoo! search engines.
By taking this "Before" benchmark of your desired keywords in the SERPs (Search Engine Results Pages), you will be able to use this data to compare with the "After" benchmark and see the improvement.
In December of 2012, NAS launched another SEO project for one of our clients. In the following blog article, I detail a couple of quick SEO items you can do yourself with your job postings, plus I talk about the "Before & After" results of that SEO campaign. It demonstrates how much you really can influence Google rankings with the optimization of your job postings.
As you can plainly see, optimizing job postings works! And since there are over 5 million job-related searches every month on Google alone... that's a lot of traffic that could be exposed to your open positions.