From today's RBC Daily:

"Change just one word and you can sometimes change your entire approach for the better." This is a great quote from Jeff Harden's new article on Inc. entitled The 5 Most Powerful Words in Sales. We all agree that there are certain aspects of sales that are applicable to what we do as recruiters. We follow a process, look for the need behind the need and work towards a close. In saying that there is always room to improve and make changes to boost our overall outcomes. At times it could just be the wording we use when talking to our candidates, clients and hiring managers. Years ago I made a point to change my use of pronouns to reflect more of a joint effort. Instead of telling my candidate what he or she should be doing I would say 'we should position our interest this way'. It sounds simplistic and borderline silly, but the pay off showed in the results. This change helped develop the working relationship with my candidates as it was no longer just about what I wanted. Has this concept worked for you? Are there changes you have made in the words you use to have more success as a recruiter?