I was conducting some research the other day on the keyword “java jobs” and noticed that Amazon is utilizing ppc to try and recruiter some java developers. Let me preface this post by saying that I am in no way picking on Amazon in particular as we will discuss other brands in other posts. However after a little and I mean a little investigation, it’s clear that whatever agency that Amazon is using to manage their recruitment marketing grades a big fat F.
Here are the top 5 reasons why I believe that Amazon is flushing their money down the Google Adwords
toilet. Most recruitment marketing
companies are new to ppc and offer it as its new and exciting. However they usually have some kid out of high school managing the campaign and using the keyword tool to bid on the highest keyword and then telling their client what great traffic they have been sending to their website. Traffic is great but if you don’t get any applications who really cares.
More on recruitment advertising