One of the most common mistakes of new self-publishing authors is that a great book will produce sales without a lot of marketing effort. Sure, a fantastic book is a huge step forward, but unfortunately, it’s just one piece of the puzzle. You may have the most interesting book in the world, but the world won’t care until you present yourself and market the book in a proper way.
If you want to know about successful self-publishing, read on. We’re going to give you some quick wins to boost your self-publishing right from the beginning.
1. Set up a Social Media Page
It’s always been hard to get a publishing deal with a publishing house, and these days it’s harder than ever. They are selecting writers using numerous criteria, and if you don’t meet at least one of them, there is no chance of getting published.
While getting the attention of publishing houses is difficult, the biggest issue you’ll have to face is getting an agent. He or she will help to get a publishing deal with a known publisher, so you need an agent like air.
To get one, you need the same thing all publishing houses are looking for: audience. If you’re new to the business, you may not have many fans, which is a bit of a hurdle. Without being able to guarantee that you can be successful at selling hundreds and thousands of books to customers, agents and publishing houses are not interested.
Begin building an audience with creating a business page on social media. There, you can get more potential clients and show an agent or a publishing house that you have an audience waiting for your new, exciting work.
2. Create a Unique #Hashtag
This quick win also pertains to social media. If you have a completed book or you’re just beginning to write it, you can begin promoting it on social media. One of the good ways to help followers and other social media users remember your book is to create a unique hashtag around its title.
Not even it helps to memorize the title of the book, but also allows marking topics and keywords within tweets and posts. And, it makes it easier for others to create posts and tweets about your book, which is also good for spreading the word.
The best way to go about creating a hashtag is to use a shortened version of book title which makes it easy for viewers to remember it.
3. Produce a Series of Shareable Quotes from the Book
If your book is completed, select some short but intriguing and insightful statements that could make fascinating posts and tweets. However, be sure that you’re not posting a lot of them every day because you don’t want to be perceived as a spammer, right? One or two promotional messages will do.
The rest of the message should be conversational; for example, you may ask viewers a question. It’s much better to engage with people than to promote your product all the time.
4. Make Sure that Your Personal Website or Book Website Uses a .com Address
Having a website where you can share information about your book is awesome, and it greatly enhances self-publishing success. Getting organic traffic is the most important way to promote your writing because people who land on your website are more likely to be genuinely interested in your book.
To increase the credibility of your website and help Google get you more traffic, get a website with a .com address. This domain is perceived as a more reliable one plus search engines rank sites with it higher.
5. Get an Editor
It’s hard to underestimate the importance of editing in this business. Many experienced writers admit that editors find a lot of mistakes in their writing even when they thought it was perfect. “I was shocked to find many errors when I asked to proofread my essay,” says Jim Greenberg, a writer. “Now, every time I think about editing and proofreading” said Brian from write-my-essay-for-me
Having a good editor not only keeps the quality of writing low, but it gives a good dose of confidence.
6. A Poor Cover Will Never Help Sell a Great Book
Even expert readers admit they sometimes judge a book by its cover. Indeed, only a great cover will help you sell a book and get good profits. Poorly made, amateurish, and homemade covers are a big buyer turn off.
So forget about your expertise in creating designs in PowerPoint and Photoshop, and get an experienced designer to work on your book cover.
The Bottom Line
Don’t make it all about selling! While you should realize that book writing is a business, make sure you’re out there every day, communicating with readers, and the sales with follow.