A while back I examined the recruiting value of Twitter and its possible effects on job boards. Since then, Twitter has kept growing at a torrid pace, the economy continues to slide, and most job boards are happy if their revenues are only down 20 or 30 percent. I thought it was time to take another look.

Chris Russell created a very nice ’starfish’ that runs down the various social media tools available for recruiting and makes the point that ’social media works because it humanizes your company’. I think he’s right on target here: one to one communication can truly bring a personal touch to your recruiting.

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