Over one million copies of the Universum Top 100 will be distributed as an advertising supplement inside The New York Times in November. The advertising supplement will feature lists of the 100 most ideal U.S. business, engineering, and IT employers as voted on by over 60,000 undergraduate students, as well as a number of testimonials from the employees working at these top companies.
“Because of our global surveys of over 400,000 students and young professionals, Universum is the world leader when it comes to ranking today’s most ideal employers,” says Kortney Kutsop, Employer Branding Specialist for Universum. “By distributing the Universum Top 100 through The New York Times, we will be able to connect today’s top talent with today’s most influential employer brands.”
Employers who are featured in the advertising supplement will have the opportunity to build their employer brand amongst The New York Times readership, which includes students, young professionals, top management, HR, competitors, and various business leaders.
“The New York Times’ audience is a perfect match for Universum's message because of our reach of human resource professionals, opinion leaders and young professionals,” says Kerrie Gillis, Vice President of Advertising Sales at The New York Times.
The employers featured in the Universum Top 100 will be broken down based on their rankings by business, engineering, or IT students and will also be able to highlight if they are a company to watch, a climber within the rankings, or an industry leader. The coverage will give exposure to today’s most powerful and influential employer brands in one of the most widely distributed daily newspapers in the world.
Employers are encouraged to use the Universum Top 100 as an advertising forum to discuss what makes their organization one of the world’s most ideal employers for the U.S. talent market. More information about the Universum Top 100 can be found by going to www.universumtop100.com.
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