Before an applicant even walks through the doors of your business, they should have a clear idea of your company culture. And, part of recruiting qualified employees should be your company culture. If you effectively market your company’s culture, you can grab the attention and recruit the best of the best. If a high-level candidate experiences a culture shock when they reach the in-person interview, it could prove to be a waste of time for both you and the applicant as one won’t see the other as a fit. Company culture influences the way a business is run and is in part a reflection of the way employees interact with one another. Because it’s the high-quality candidates that fit with your company culture that are often the most successful in the office, use it to attract and recruit the best.
When it comes to job postings, the benefits employees get should apply directly to the candidate’s culture fit. The key is to identify the characteristics and skills you are targeting for the position and identify what aspects of your company culture appeal to the best candidates the most. If you outsource HR responsibilities, make sure to communicate exactly what those are to the firm you work with and that nothing is lost in translation.
Social media is a great way to share your brand and culture with potential candidates. When you have company events, share the best images on Facebook, Twitter, Pinterest, etc. Great company culture comes across well in pictures and it could be the final push the best candidates need to apply to your company. A great company culture is developed in the office, but should transcend the workplace into the everyday lives of your employees. Use social media, where new employees can be found, to share just how great your culture and business are.
Some people suggest going with your gut when it comes to life decisions. However, you shouldn’t do so when it comes to hiring decisions. Because a company is successful when each sector of the business is able to work cohesively as a unit, it’s important that employees all fit well within the company culture you’ve been working hard to establish. During an interview, be sure to ask what drew that person to your company or what motivated them to apply, culture could play a big role.
Use your company culture to recruit the best. From promotion of your employees and their collaboration on social media to in-person interviews with more than one current employee, connecting with the right candidates can have a lot to do with your culture. Because businesses work hard to create a productive, yet fun place of employment, it is important to showcase that to job seekers from the beginning of their entire application through the end of the interview process.