Using Corporate Emails To Recruit Today Is Like Using The Telephone To Recruit 25 Years Ago

Using Corporate Emails to Recruit Produces Results

Recruiting with corporate emails produces results!

I know because I exploit this technique.

  

Using corporate emails as a way to connect and recruit passive candidates allows the recruiter to create awareness regarding potential opportunities to these highly desired professionals. It presents opportunities directly to the passive candidate talent pool allowing them to act or not. If this technique is ignored, these professionals may never have access to these opportunities or be plugged-in to them. In other words, it could be seen as a missed opportunity for the passive candidate. Using corporate emails to recruit has many benefits for both the recruiter and potential candidates.

Such a technique builds relationships. It is subtle, a non-threatening great way to network and recruit. I have discovered that this technique gets responses 2:1 compared to other recruiting techniques. Although not every response is a yes, let’s chat, but it is a response none the less. This helps create efficiency too by not keep me hanging and continuing my recruiting efforts with those who are not interested. It not only closes the loop for me with regards to recruiting, it also acts as the beginning of a relationship, whereby each party can potentially benefit.  These people now know me, our company, the types of roles we recruit for and they now have access to a recruiter who finds them valuable, talented and someone who can be a great resource.

As we all know, recruiting is all about networking and building relationships. So why not use techniques that can be built upon. Such efforts will assist us long-term with our recruiting successes and lasting meaningful relationships.

Now do you see why I believe in the importance of using corporate emails to recruit? It is actually my preferred way of recruiting.  This method also increases recruiting efficiency and speed. So when you proactively recruit, may I suggest you use corporate emails to connect and network with professionals of interest.

Lastly let me share with you a few recruiting tips……..

Sheila’s Top 4 Recruiting Tips Needed To Recruit Mission Critical Talent

1. First create the potential talent pool to recruit from. May I suggest building organization charts around those professionals of interest as a great starting point. Long term it is proven that this creates recruiting efficiency. It also provides access to the professionals who the hiring manager desires and come from companies that have produced the best talent for the client. For this you will need a telephone, the internet, access to social media and any other type of resources which have successfully helped you with uncovering talent.

2. Look into your ATS and databases for potential candidates and networking contacts. Add these professionals to the potential talent pool contacts to create the recruiting list. Step 1 and 2 act as the foundation of every search. Not one of these steps should be ignored.

3. Begin reaching out via corporate emails, direct dials, corporate telephone numbers, cell phones, and in mails. Never limit the number of ways to connect with these professionals. If you do, you wasted your previous efforts of finding these folks.

4. Don’t stop recruiting until you have 5-7 solid candidates. It is always easier to keep the momentum going versus starting and stopping. Although your efforts may slow down, don’t stop!

Lastly let me leave you with this, using corporate emails to recruit is a proven recruiting technique. It provides results needed to successfully, efficiently, and cost effectively recruit mission critical talent.

I wish all of you the best of luck in hunting for your next hire!

Sheila Greco

Feel free to connect with me on LinkedIn  or directly. I look forward to it; sgreco@sgatalent.com

 

Views: 402

Tags: Corporate, Corporate Recruiting, Emails, Recruit, To, Using

Comment by Matt Charney on May 13, 2014 at 2:40pm

I'm not sure I follow - what about services like SellHack, Rapportive, Spokeo, Pipl, Hiring Solved, Entelo, Dice Open Web, TalentBin, 3Sourcing, etc. which consolidate the entire process for obtaining consolidated candidate profiles across systems based on the exact same methodology you've outlined, only automate the process?

Comment by sheila Greco on May 13, 2014 at 3:27pm

Automation is great and so are these tools. However when I recruit I do it methodically, starting with traditional research/name generation/telephone research to be sure I have access to the potential talent pool. Recruiting is a process with steps and I have had great successes including this type of research into the equation.However, not every one will agree, but it is just a methodology that works for me. Let me also add that I use some of the tools listed above as part of the process too. Thanks Matt.

Comment by Matt Charney on May 13, 2014 at 3:33pm

@Shelia: Your methodology works, which is why you've kept a search business alive for 25 years. I'm not knocking that approach, I'm just saying it's not scaleable for direct employers at volume, which is why I think there will always be a demand for pros like you.

Comment by sheila Greco on May 13, 2014 at 3:37pm

Thanks Matt! And Pros like you and others.

Comment by Keith Halperin on May 13, 2014 at 4:13pm

Thanks, Sheila.  Please forgive this ignorant-sounding question (I'm actually being straight-forward for once!), but do you mean "using corporate emails"as sending potential candidates emails to their corporate addresses as opposed to their personal ones?

Cheers,

Keith

Comment by sheila Greco on May 13, 2014 at 4:18pm

Yes, but just for clarification if I have a personal email I tend to send them to both.  I just find that corporate emails are always being reviewed because as you know we are always connected.....

Comment by Keith Halperin on May 13, 2014 at 5:22pm

Thanks Sheila. Much appreciated.

-kh

Comment by Nicholas Meyler on May 15, 2014 at 1:00am

I find this to be my opinion, as well.  When I started recruiting, on my first search for a Manager of Manufacturing, I made 800 phone calls to identify the candidate who was hired.  I have found that it makes so much more sense to send 800 emails instead (so much faster and easier), and get the same result.  If anything, Technical recruiting has gotten even harder, necessitating even more contacts.  I don't see phones as the first choice for contact, unless one is 99% sure that someone is already a qualified near-perfect candidate.  

I used to be one of those recruiters who averaged 100 phone calls per day for 10 or more years.  Nowadays, I can duplicate the same amount of work as a year's worth of calls in an afternoon.  I can even contact as many people in a day as I did in the first ten years of my career.  The idea of going back to the horse and buggy seems foolish to me.

Comment by Ryan Leary on May 15, 2014 at 7:24am

Sheila - I agree with this approach but see Matt's side. It's the difference between Agency v corporate. BTW I am starting to hate the word scalable. That should be on the list of words not use anymore.

Comment by sheila Greco on May 15, 2014 at 8:12am

I say find what works for you and your team and go with it.And by the way, different roles require different approaches too. Thanks everyone for the comments. Keep them coming….

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