By Jennifer Brownell, Managing Director, Q4B
“Value is not what you and your business says it is. Value is what your customers say it is.” – John Jantsch
Companies exist to make a profit. If costs increase companies will look to raising their prices or generating more sales or both. In the short run, raising prices on your products or services would increase your profits. But very few if any businesses are in it for the short run. Generating more sales, landing more customers and if necessary gradually increasing your prices makes much more sense. The question is how do you do it.
The most common responses to this question are spending more on advertising/marketing, hiring more sales people, opening new territories, merging with or acquiring similar businesses, raising sales quotas on existing sales force, implementing better CRM systems, adding new features to existing products/services and/or attending more trade shows.
The better response would be that you create more value. That along with your product or service you and your business do the things that make your brand worth more in the market, making your business the one that people talk about the most.
In a recent blog post, John Jantsch, author of The Referral Engine and Duct Tape Marketing, suggests that there are five things that every business should do to create more value.
Over the years Q4B’s customers have consistently told us that they most valued our quick response to job requirements and how we managed the candidate relationship for them.
This is something that every good recruiter should do. We may not be experts in the specific fields that we represent but we are experts in identifying the best talent for our clients and in turn the best opportunities for our candidates. At Q4B we lead our customers through every engagement.
At Q4B, we are always looking for ways to help our customers by either Doing the recruiting work for them (RPO), Helping their internal recruiters fill positions (Staff Augmentation/Direct Hire) and Teaching their internal recruiters to recruit better and more efficiently (RBOD/SBOD).
We are in the beginning stages of revamping our marketing plan which includes our web presence, blog and social media channels. Our goal is to create a message for all of our customers (companies and candidates) that will be truly inspiring.
As part of our revamped marketing strategy, we plan to be more conversant with our customers. Our LinkedIn Group, FOQ – Friends of Q4B, our Twitter presence Q4B_RPO and our Facebook and Google+ pages are just beginning to build a following. More is required. We are listening.
So, there are the five things that companies can do to create value. Some as you can see, we have been offering some we need to increase our efforts, but all are important enough to us as we constantly look for ways to add value for our customers.
We are not in this business for the short run and we love being talked about. Don’t you?