File this one in the "Another Jerry Rant" section......
Here's what has happened to me about half the time I've had a chance to catch up on the latest here:
I see an inviting title and click. Right off the bat I realize "Yep - another self-promo blog" and back out. I'll give a few of them a shot - but still find myself wondering why this junk was posted. I mean - for many of them it's hard to even find a way to kick-start a conversation. Just plain old canned marketting junk.
Sure - it's your companies latest/hottest/upcoming industry-wide report on X, Y or Z. Wow! (Not!)
I wish there was a button where - and this is where community comes into this - if enough people clicked it then it would just disappear! Wouldn't that be grand?
Perhaps nothing would happen until 10 - or 20 members clicked it. But it would at least give me a tiny, tiny bit of satisfaction after having given your crappy ad just a tiny slice of my day.
Do I want to click a link to your white paper? No.
Do I want to follow a link to see the entire results of your survey? Still no.
Do I want to "follow this discussion" over on your page? Hell no!