It’s not a secret and it isn’t hard to figure out, but many recruiters have no clue.
Hiring managers don’t want to read a lot.
They don’t want to sit around listening to your sales pitch.
They can’t stand the idea of weeding through resumes of mediocre candidates.
They have no interest in interviewing candidates that can’t be the one they will hire (whether that is because of a lack of qualifications, desire for too much money, or skeletons in the closet that will come out).
They don’t want to waste time.
What they want is the candidate that they want to hire, right now, without any additional time or headaches. You can’t always make it one candidate, right now, easy hire…..but if you can be really efficient and have complete respect for the hiring manager’s time, you will be giving the hiring manager exactly what they want.