I keep hearing so much hot air and bluster from social media 'experts' about how talent communities are the way to go. But what does it all mean?
My understanding is that the idea is that companies try and make their customers, or in this instance, potential candidates, talk to each other. Engage in a cosy little chat within an online community with the notion of sharing information,opinion, ideas etc. But why???
Overshadowed only by marriage and buying a home, an individual's career is an extremely precious, vital commodity. It's also by and large, very much a private thing. It's not something to be shared with strangers online. It just isn't.
I often think that many involved in the social media and recruiting business just don't have the ability,or maybe just refuse to put themselves in the shoes of a typical jobseeker. My guess would be that the vast majority of jobseekers don't want to fritter away their spare time 'engaging' with like minded strangers in the vague notion they may one day down the line be considered for a job at the community host's company. Why would any sane person with any kind of life want to do that?
And, even if you did build yourself a talent community, how could you be sure you were talking with and too the very best people out there? Is he really a 35 year old rocket scientist or a redneck sitting at his computer in underpants sipping a beer?
Honestly I just don't get it as a concept. All of a sudden the man and woman in the street wants to share their career aspirations online with people they don't know. It never was the case, why should it be now just because the 'experts' tell us it is so?
I'd sooner read a blog by a jobseeker saying what they want than a guru telling them what they need.