I keep hearing so much hot air and bluster from social media 'experts' about how talent communities are the way to go. But what does it all mean?
My understanding is that the idea is that companies try and make their customers, or in this instance, potential candidates, talk to each other. Engage in a cosy little chat within an online community with the notion of sharing information,opinion, ideas etc. But why???
Overshadowed only by marriage and buying a home, an individual's career is an extremely precious, vital commodity. It's also by and large, very much a private thing. It's not something to be shared with strangers online. It just isn't.
I often think that many involved in the social media and recruiting business just don't have the ability,or maybe just refuse to put themselves in the shoes of a typical jobseeker. My guess would be that the vast majority of jobseekers don't want to fritter away their spare time 'engaging' with like minded strangers in the vague notion they may one day down the line be considered for a job at the community host's company. Why would any sane person with any kind of life want to do that?
And, even if you did build yourself a talent community, how could you be sure you were talking with and too the very best people out there? Is he really a 35 year old rocket scientist or a redneck sitting at his computer in underpants sipping a beer?
Honestly I just don't get it as a concept. All of a sudden the man and woman in the street wants to share their career aspirations online with people they don't know. It never was the case, why should it be now just because the 'experts' tell us it is so?
I'd sooner read a blog by a jobseeker saying what they want than a guru telling them what they need.
Views: 319
Tags: community, engage, jobseekers, media, online, recruitment, social, strangers, talent
Comment by Ryan Leary on March 1, 2011 at 12:39pm Talent Communities mean different things. The notion that candidate are having 'cozy' conversations is not the focus of a talent community. The focus of a talent community will vary from organization to organization but they have become a vital part of the recruiting process in the 'corporate' world.
I can write for days on the topic but if you boil it down to an employer’s 'recruitment brand' you can see the obvious impact. It's about reach, messaging and educating potential talent on the recruitment brand. This is not something independent or agency recruiters are typically concerned with. Clearly for larger corporations this is an advantage and a necessity.
Comment by Phil Welch on March 1, 2011 at 12:40pm OK, I know you're doing this deliberately Alasdair, but I'm taking the bait anyway.
Talent communities aren't necessarily about discussing nothing but work. They're a way for organisations to engage with people who have the interests, skills and expertise they're looking for. And that interaction can involve anything, from discussions on industry issues, to sharing informative links and giving them access to senior managers in the organisation.
This blog site, for instance, could just as easily be called a talent community. I'm assuming that everyone here has an interest in recruitment. And we certainly feel passionately enough about it to share our thoughts on it. So, anyone looking to recruit recruiters would be crazy not to look here.
I agree that finding a job is one of the most important decisions you make. So, in an economic environment where competition for jobs is increasing, job seekers are spending more time making sure they give themselves an advantage. And increasingly, that means starting a dialogue with organisations they're interested in joining - whether in a so-called talent community, on a Facebook page, or through some other form of social media. It gives them insight into the organisation and a chance to engage with senior people in that organisation, and they're often the first to learn about the latest vacancies.
None of this involves a guru telling them what they need. Instead, it's more about job seekers finding out for themselves about working at an organisation, directly from that organisation.
Comment by Alasdair Murray on March 1, 2011 at 12:49pm
Comment by Phil Welch on March 1, 2011 at 1:05pm
Comment by David Smooke on March 1, 2011 at 1:32pm
Comment by Luke Toland on March 1, 2011 at 9:15pm Very interesting points Alasdair. I do find it surprising that there is an expectation that professionals or job seekers are now expected to find some niche forum in order to get ahead. Everyone has their passions and that's fantastic. My background is in finance and I love keeping abreast in that area. But I don't feel an inclination to begin discussing theories, experiences and corporate events.
Phil really summed it up. The communities are about signalling to fellow users that they share a commonality and interest in whichever topic area. I'm sure some users specifically join discussions for the express purpose of landing on some recruiter's radar. By and large though, you're at the community because you want to, not because you're trying to improve your career track, though I'm sure it helps. Of course you're going to get the vapid responses that contribute nothing and merely nod in a certain direction. If a recruiter was floating about, they'd overlook and move on to the next comment.
Part of the problem with online communities is tracking. There are oodles of erudite, keen and intelligent people who have something interesting to say and can throw spanners into the work by bringing a new take. However, unless you've a record of everything you say, and in the context of the discussion, it might be difficult to convey to a potential company that you are as active as you say.
Companies that really want to stoke discussion ought to hold forums themselves or on the job boards.
Comment by Lauren Smith on January 23, 2013 at 5:00pm Hey Alasdair - Great question.
The #1 reason why a candidate should join a talent community, is because it's SO MUCH easier than spending the 45-minutes to apply via the complicated ATS.
Just join the community in a few clicks, and stay up to date, meet people who work there, and decide to make a move when you're ready.
Here's some tips we recommend for building a talent community at your career site: http://www.ascendify.com/10-best-practices-for-building-a-talent-co...
I'd love to show you some of the pretty amazing technology we're developing.
Might get you to change your mind :)
Lauren
Comment
Added by Cristina Lewis on May 23, 2013
© 2013 Created by RecruitingBlogs.
Powered by
RecruitingBlogs.com was founded in 2007 and is the social network for recruiters and HR professionals with over 35,000 members and over 21,000 blog posts and forum discussions. Its global online network provides recruiters with a forum to share, interact and collaborate with one another.



You need to be a member of RecruitingBlogs to add comments!
Join RecruitingBlogs