What is a personal marketing strategy plan?
It is a blueprint for success. This document, will help you look at yourself a little closer and determine your professional vision. Through a series of evaluation tools, this document will identify the type of work, culture, values and ideology of the organization and environment that you will thrive in.
During the period of career transition, often we fall into a sense of panic or fear. Part of the work experience is the expectation of receiving payment for our contributions. When those payments dry out, the financial burden of lifestyle changes drive us to rush the process and settle into a situation that is less than fulfilling. Also, for those that are dissatisfied with the current work situation, we can be blinded by other opportunities comparing them only to our current situation but not looking deeper into the role, company and long term affects of the opportunity in play.
Making professional choices in life is a mentally straining activity that asks us to not only look at our own future, but those that are a part of our circle. The goal, by creating a marketing strategy document/doctrine is to provide yourself with a cheat sheet to your own happiness.
What type of information should I have in my personal marketing strategy document?
First, state your mission or objective:
Clearly indicate your expectations on what is your ultimate goal. Make it simple and clear. What are you trying to accomplish as the end goal of this initiative? Once you define the meaning of this activity, you will have the passion and motivation to see it to completion.
Determine your basic logistics/needs:
1. Pay/Compensation – Base Pay, Bonus, Stock/401(k), Benefits. Focus in on a monetary and benefits plan that will be most comfortable for you, your family and your lifestyle.
2. Work Life Balance – How many hours a week do you want to work? How much annual vacation are you seeking? Do you want an office based role or virtual home based role?
3. What type of product/service/industry do you want to be a part of? Do you have convictions against a certain product/service? Do you feel more comfortable in a design and development company vs. a manufacturing company? Do you want to work in a small boutique firm or Fortune 100 organization?
4. What level of responsibility are you looking to attain? Do you want a strategic leadership role? Do you want a people management role? Do you want to be an individual contributor?
5. What type of community value do you want your next employer to have (Volunteer work, charity work, green workplace)?
What are you key skills (technical and soft)?
List out all of your technical skills and be as specific as possible including software versions and expertise level (Beginner/Novice, Intermediate, Advanced).
List your soft skills – Leadership, communication, adaptability, teaming…
What are you current professional areas of improvement?
List all the areas you feel you could further develop in your professional career and focus on training or academics that could help you achieve those goals. Also, indicate the type of training that is most effective for you (classroom, web based, book learning).
Time line for acheivement
Based on current situations in your life and transition time, set out an approximate time frame to complete your transition into a new career opportunity
Company and Location
Now is the time we begin to get more specific. I know, many of you are saying to yourself “I don’t want to limit my search” but this exercise is all about finding your true happiness in a place where you will be spending almost half of your awake hours each week. Think about how selective you are with your choice of mate, home, entertainment, social life and friends. Why should a career search be any different?
If, you are willing to move, chose the Top 5 places you would consider a move. If you are not, how far are you willing to commute?
List the Top 5 or 10 companies you have a desire to work for. Have you always dreamed of working for Apple or Google or maybe want Best Buy for a great associate discount? Perhaps helping the environment is your passion and a solar energy company is your dream home. Think really hard about the company that would truly bring you inner peace and outward excitement each morning you drove to work.
What tools do you have for your plan execution?
List out all the tools you have at your disposal to help achieve your goal of identification, attraction and securing of your next career opportunity?
Do you have a LinkedIn Profile?
Do you have an About.Me or Google+ Profile?
Do you have a URL / Web Based Resume?
Do you have publications / White Papers / Volunteer Work to support your career background?
Do you belong to any networking groups?
Do you have referrals?
There you have it, you initial Personal Marketing Strategy Plan. But you are not done yet.
The final step is review and edit. Take your plan to two or three people you trust in your life both personal and professional and have them review the document. Ask them to be candid and critical. You can be honest with yourself, but sometimes others see you a little better than you see yourself.
Once you have completed the final step, your blueprint for success is ready. Print it out, tape it on your desk, wall, refrigerator or bathroom mirror so that every day, you are reminded of the goals you are going to achieve.
You will be successful and more importantly you will find happiness at the end of the rainbow.