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What Media Properties Does the HR Marketplace Mention Most on Twitter? The Data Says…

HRmarketer software analyzes more HR marketplace data than anyone else. Every day, this includes tens of thousands of HR- and benefits-related tweets, Facebook updates and LinkedIn updates, as well as 5,000-plus new articles and blog posts.

We bring this up because our ability to analyze this data allows us to answer some interesting questions. Today’s question: What media properties does the HR marketplace mention the most online?

See the list below our handy graph, which is to scale:

1. Forbes

2. Harvard Business Review

3. Inc.

4. TLNT

5. Mashable

6. Wall Street Journal

7. The Guardian

8. New York Times

9. Entrepreneur

10. TechCrunch

11. Fast Company

12. TalentCulture

13. Blogging4Jobs

14. Washington Post

15. Fistful of Talent

16. Time (@TIME)

17. USA Today

18. ERE

19. Slate

A few takeaways:

  • Forbes, No.1 on the list, had more than twice as many mentions than No. 5 Mashable and more than six times as many as No. 19 Slate.
  • That Forbes and Mashable were on the list at all is interesting. The reason why is because both have invited key HR and recruiting influencers to publish on their websites, and the results are clearly showing on social media.
  • Many traditional HR and benefits trade magazines didn’t make the list. In most cases, this is because their content is behind firewalls and/or they don’t actively promote it on social.
  • That major newspapers such as The Wall Street Journal, The New York Times, The Washington Post and The Guardian made the list shows how HR is becoming more of a mainstream news topic.

A quick note on how we arrived at this ranking: Using HRmarketer Insight we analyzed the tweets of people who are active on Twitter and whose profile indicated they are part of the HR marketplace (we capped our sample size at roughly 5,000 people) for a two-week period, and counted how many of them @mentioned each outlet. If a person @mentioned an outlet more than once, that only counted as one @mention. 

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Tags: /, HR, Marketing, Properties, Recruiting, Social, Sourcing, Tools, Twitter, media

Comment by Rchilli Parser on March 26, 2014 at 2:00am

This list really helps, I'm going to take a few for my daily watch list. Thanks Mark for sharing this.

Comment by Mark Willaman on March 26, 2014 at 2:09pm

Our pleasure. Thank you for taking the time to let us know you found this valuable. Much appreciated. 

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