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What's a Millennial - and how can I get one?

Today's tech-savvy newbie labor force has developed work philosophies which differ from those of previous generations.  And with more than three-quarters of these Millenials (also known as Gen-Y) frequenting social media network sites such as Facebook, Twitter and LinkedIn, they are cultivating and shaping new communication trends which are changing the ways in which we relate with one another.  Recruiting job candidates in this new reality of evolving interaction practices is a snap once you leverage your company's primary means of communication – your Gen-Y employees.  The traditional employer-potential employee relationship is phasing out, and your company may be finding it more difficult to recruit using only external sourcing (read: recruitment agencies, job boards and newspaper advertisements).  With a growing untapped market in the Millennial community, it is in your company's best interests to jump on the bandwagon.  Add internal social media recruiting methods to your repertoire – using your company's existing manpower to get results.

Your Secret Tool – Your Gen-Y Employees

Remember, the name of the social media recruiting game is community.  And it's specifically your in-house Gen-Y employees who hold the keys to an important resource of this community: social networks.  The number of young adults joining social media network websites is skyrocketing with every passing day, and it is now simple for your employees to spread the good word about your company's job openings.  Usage of traditionally "social" forums like Facebook and Twitter has become the norm in the workplace, and employees are more open to fusing their personal and professional lives.  They understand your company's vision and goals; moreover, Gen-Y'ers thrive on teamwork - they will feel even more connected to your team if you ask for help.  And as a team, they will be more productive if they are working with their peers, people with whom they can relate.  In latching onto your employees' networks of friends and acquaintances, you gain access to a broader and more relevant applicant pool.

In seeking to recruit new applicants, your Gen-Y employees are a tremendous boon – as the savviest consumers of everything social media, they have the best access to the largest and most relevant community of candidates.  That isn't to say that older generations are not as active, but Millennials are so intrinsically immersed in this realm, and it has become an innate part of their lives.  So take advantage of the opportunity to reach them directly.  And above all, keep in mind that Gen-Y is the world's workforce-to-be.  An investment in their recruitment is an investment in your company's future.

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Tags: employee, gen-y, media, millenials, program, programs, referral, referrals, social

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