Wasn’t it Dorothy in the Wizard of Oz who said something about not looking beyond your own backyard to find what you need? I believe she had a point.
Your best business ambassadors may just be your own employees. If you have built a nurturing environment and created an atmosphere that breeds loyalty, you probably have the best promoters of your company right in front of you. After all, who among us doesn’t love to brag?
I was at a wedding a few weeks ago when someone asked what I do for work. I told them I worked for a staffing firm but not just your “average” firm. I engaged them in a conversation about our business philosophy and how much a part of the company each one of us feels. Although I didn’t go into detail about our services, several people asked for my business card because they all seemed to know someone looking for a job or an available job opening. What “sold” them was my passion for the company, and while it was not my intention to sell, I felt good about how it all came about and it turned out to be a win-win.
Giving your staff the opportunity to be your company’s advocates makes them feel they aren’t just doing a job, but that they are part of something bigger and upping their level of contribution to the business. Studies prove that engaged employees are happy and productive employees. Taking them one step further by encouraging their ambassadorship not only increases their job satisfaction, but it markets your business as well. Adding employee testimonials to client recognition builds a well-rounded reputation. And who knows your business better than your own people?
Sometimes you don’t have to go further than your own backyard to get what you need.
Just ask Dorothy.
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