What Social Media Strategy is right for you?

Like most recruiters, I have a LinkedIN profile, tweet regularly on Twitter, have a Facebook page, am exploring QR Codes, etc.  I was hoping that will all the new social media outlets, filling openings would be a lot easier.  Wrong is an understatement.  *Note:  I did the following WITHOUT a social media strategy. Smart, huh?* I posted my openings on LinkedIN via different groups and on my page.  Don't get me wrong, I received a lot of interest HOWEVER it wasn't the "interest" I was hoping for.  As you may have read in other articles, LinkedIN Is a great resources for management and/or salaried employees.  If you are anything but entry-level, LinkedIN is for you.  I recruit for part time, entry level, non-salary positions in the Southwest USA.    People that want to work 20 hours/wk for around minimum wage don't typically frequent LinkedIN.  Before I invested any more of my time, I decided to do some actual research on Social Media and recruitment.  What I found was amazing and led me to Twitter.  I (attempt!) to Tweet regularly to keep myself and the company I work for, relevant.  There are groups and organizations on Twitter that are in direct relation to the position I am recruiting for.  I follow them and jump in on a conversation every now again.  I never thought I would say this but I look forward to going to work everyday to get on Twitter!  lol  As time moves on, I am hoping to delve into other social media avenues and eventually become the go-to person at the company I work for!!

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Tags: media, recruiting, social, strategy, twitter

Comment by Tim Spagnola on October 3, 2011 at 10:38pm
Jeanene - Nice first post! Thank you for adding to the RBC and welcome to the wild world of recruiting. Glad to hear Twitter is working in some capacity for you, but remember to never lose focus on the good ole phone. That connection and you being yourself will go a long way towards making you a successful recruiter.  I am sure in your research you found a lot of good advice from this community. Don't be afraid to ask questions. Heck- it what we do as recruiters all day. Best of luck to you moving forward.

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