What Social Recruiting is and What it is not

Each day I speak with recruiters about Social Media who shares their enthusiasm about using this channel for sourcing. The next question is – how soon they should expect to get profiles and where all they can post the jobs. Social Media is being viewed as a next best thing in recruitment as well as a “magic wand” which will produce profiles from thin air!

There is a definite wave about “Social Recruiting” in the air which needs a proper understanding, strategy and implication rather than blanket usage. It’s imperative that we understand the real power of Social Recruiting with a broader spectrum than just a short sighted approach.

I have compiled a list of what I think the real Social Recruiting is and what it isn’t.

I get so many queries like can you post this in Facebook and LinkedIn. Well, are you treating them as job portals for posting? Do you even know where and how to post? Is this a “readymade” tool for job searching? Any new concept brings along a need for learning and exploring. Social Media is more than a tool and not even a strategy in itself.

In short, recruiters should not to see Social Media merely as a tool. They need to see this as an opportunity to reach out to bigger target audience, engage them in meaningful dialogue and create a talent pool to gain a distinct competitive advantage over competition. Social gives enormous opportunities to create proactive and long term candidate pipeline along with building a great employer brand. This is so much more than just posting in groups, pages and twitting like “Job Robots”.

So next time, do think “long term” and “strategic” while using Social Media. One thing more – it’s there to stay, so use it before your competitor does :)

I would love to get your opinion on the above list. Any additions / changes you suggest? Let’s open up a discussion…

Views: 1298

Tags: acquisition, media, recruiting, recruitment, social, sourcing, talent

Comment by Kirby Cole on May 22, 2012 at 5:37pm

Social recruiting is adding value to recruiters, company's, and job seekers, and the social space.  Social recruiting is about connecting with people in a medium that is more than just let me see your resume.  It provides a way for people to be more than just a resume, for them to share their story, expertise, etc.  Social recruiting is hard, it takes time, and most social recruiters aren't!

Social recruiting is not setting up an auto feed to your twitter account and hoping people find you. 

Comment by Ashley Healy on May 23, 2012 at 10:39am

Great read Sarang, and all valid points! You have two great lists. I would also add that social recruiting is about using the latest communication tools and technologies to create interaction and engagement with job seekers and employers. Would you agree?

Comment by Jerry Albright on May 24, 2012 at 10:59am

Interesting.  I just took the word "Social" out of both list names.  It's quite revealing once you do.

Comment by Sarang Brahme on May 24, 2012 at 1:42pm

Yes Jerry - that's exactly the idea. Just because it is a "Social Network" does not mean you forget the basics of recruitment. 

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